As part of my elective on Branding Strategy, we (team of 5) did an in-depth analysis and recommendations for Spotify’s branding strategy.
At Spotify, we envision a future where our platform transcends its role as a mere audio streaming service to become a vibrant and inclusive community, deeply connecting people through the power of music and audio content. Our promise is to understand our users and their ever-evolving sentiments, enabling them to forge deeper, more meaningful connections with others.
With a focus on personalization, social interaction, and recognition of our most dedicated users, we aim to transform Spotify into a dynamic and ever-engaging space that empowers our community to build relationships, share experiences, and fight feelings of loneliness through the universal language of music.
We will continually refresh the Spotify experience by partnering with cultural events, artists, and local talents, creating a consistent and scalable sense of belonging, so that Spotify truly becomes the go-to destination for people looking to connect, express themselves, and experience the world through the magic of audio.